Entertainment franchise Paint and Sip Studios has opened three new studios across New South Wales and Queensland in the last three months.
The business, which began as a mobile operation in 2018 before opening the first studio, now numbers seven studios.
The three new locations in Yeppoon, Castle Hill and Glebe were all carefully selected for their burgeoning arts scenes, providing new opportunities for talented local artists and an exciting creative activity for local residents.
Kathy Chalker, founder and franchisor, Paint and Sip Studios, says “Expanding Paint and Sip Studios is something I am extremely passionate about and franchising is such a natural pathway to grow a business, however, finding the right location is paramount to its success.
“As a franchise business, our philosophy is about making our customers feel good and providing a memorable art event experience through simple, special moments regardless of the occasion.”
Kathy says the ability to be adaptable to change has been key to Paint and Sips continued success and expansion.
“Running a successful business can be daunting at the best of times, let alone during a pandemic. As a franchise business, we quickly realised we had to change the way we operate. During lockdown, we offered virtual painting sessions for both adult and children’s classes, providing all the painting supplies via contactless delivery and customers were able to join a live or pre-recorded zoom class via a link hosted by a Paint and Sip Studios mentor.
“Giving people a fun activity to do while in lockdown meant we were able to continue working while simultaneously providing our customers with a much-needed distraction.”
For franchisees, Paint and Sip Studios offers fixed price turn-key investment, so costs are known upfront before they proceed. The emphasis is on providing an experience that does not require a lot of labour or time to prepare, the online booking and payment service means the franchisee runs a cashless business and can focus on creating fun, engaging, and memorable customer experiences.
“Franchising provides the opportunity to take on the challenge of running a business while being supported,” says Kathy.