Cosmetique’s national franchise manager Michael Ogley shines a spotlight on this chain of cosmetic services clinics.
How long has the business been trading?
Cosmetique has been trading since 2017. Franchising is a new venture, and we have signed up our first two franchisees.
What does it cost to buy a franchise?
It costs between $40,000 and $65,000, depending on fit out.
What is the core area of your company’s business?
Cosmetic injectables are the core business with fully trained nurses working at Australia’s first accredited cosmetic clinic
Who is a typical customer?
Individuals aged 25 to 34 are our current audience; we plan to continue serving them as they age.
What makes your brand stand out from the competition?
Fully trained certified nurses and Australia’s first full accredited clinic set us apart from other brands in this sector.
Why is this a good business for a franchisee to buy into?
It’s a growing sector that takes minimal day-to-day running as all systems are fully automated and registered nurses run the clinics.
Which element of franchisee support is the most well-received?
Certified training support for nurses is a priority in the day-to-day running of the business; it’s a valuable tool for the nurses.
How many hours a week does a franchisee typically work?
They can work as little as three hours and just handle wages, reconciliation and check in with the nurse, or they can be fully hands-on, manning a reception desk and marketing the business over and above the marketing we undertake.
What drives your growth strategy?
Our growth strategy is location-driven. We believe there is room for expansion, but not at the detriment of our other locations.
What are your expansion plans for the next five years?
To build a sustainable model that allows franchise partners to grow with the brand.
Please share one exciting innovation/development you have planned.
As a medical treatment clinic we don’t follow fads or the latest trends. We are happy to wait and see if the trends become part of our long-term strategy.