Grocery and liquor wholesaler Metcash Limited, has announced a major expansion of its Campbells C-Store Distribution business, with the addition of about 230 Mobil Quix and other convenience/petrol outlets to its client base over the next 12 to 15 months.

The new arrangements, expected to generate an extra $140 million in annualised sales revenue, follow the acquisition of Mobil by 7-Eleven, whose 400 convenience stores are already supplied by C-Store Distribution. The Mobil sites will come on to the new arrangements as they convert to the 7-Eleven brand throughout 2011.

C-Store Distribution will supply grocery, tobacco, soft drinks, confectionery and oil lubricants to the outlets and 7-Eleven CEO, Warren Wilmot believes the new arrangements will help improve the support of Mobil stores “through improved pricing, more efficient deliveries, better fulfilment rates, as well as significantly reducing delivery and administrative costs.”