Casual dining chicken chain Nando’s Australia has appointed a digital agency to help build and sustain its customer base.

Archibald/Williams will look after the food franchise’s strategic and creative digital work, according to B&T.

The marketing director at Nando’s, Kim Russell, said “Our aim is to deliver creatively engaging and world class digital solutions to our customers. We appointed Archibald/Williams because of the mould breaking digital work they have been involved with for clients in London and New York.”