My Home Watch packages multiple home services into one franchise

Sarah Stowe

Home services business My Home Watch has combined all its service offers into one mega-franchise package.

The model now includes Home & Office Cleaning, Window Cleaning, Lawn & Garden Care, as well as the original  home watching services. There is just one franchise fee.

Natasha Morgan, franchisor and CEO said “We’re very proud that after three years of being the leaders in home watching services in Australia, we have been able to diversify, adapt and grow our My Home Watch brand into an essential multi service brand, by developing the My Home Services Group.”

My Home Watch enables home and investment property owners to make on-demand service bookings for property care and coordination of maintenance.

The business has thrived by helping thousands of travellers and short-term rental owners each year.

My Home Watch forms group

Now the formation of the group has come from assessing how the coronavirus pandemic has hit, and will continue to impact, franchisees’ business.

“The framework we’ve developed over the past eight weeks has been the result of identifying the business-model risks and opportunities that the crisis presented,” Natasha said.

“We knew as a trusted brand, that we have home owners to keep engaged in our services, however supporting our franchisees had to be our first priority.”

The launch of the My Home Services Group gives franchisees the opportunity to tailor their services according to their own preferences, and the demands of their customers.

Natasha Morgan, founder and CEO, My Home Services Group | Inside Franchise Business
Natasha Morgan, founder and CEO, My Home Services Group | Inside Franchise Business

One franchisee for example is doing rental inspections and home watching services, and his wife is taking on the My Home Services Cleaning side to build up regular customers. The franchisee uses the services of a gardener friend who will work under the My Home Watch brand for lawns and gardens.

“It’s really about having the choice and not having to say no to a customer or outsource the job to third party brands and businesses,” said Natasha.

“We understand there are a lot of individuals and families looking for a new direction or opportunity post COVID. We are looking for great communicators and team players who want to grow and build a business.”