National white goods rental franchise, Mr Rental, has been awarded the Franchise Council of Australia (FCA) National Award for Excellence in Marketing for 2009.

The award was judged for excellence in strategy and execution of a marketing program within a franchise system.

Mr Rental general manager, Alan Payne, said “Overhauling an entire brand, which we did in 2007, is not an easy decision, and it requires a lot of time and commitment by the entire group. We are hugely motivated by the response of our franchisees across Australian and New Zealand who got behind it and continue to support our marketing strategies moving forward.”

The FCA submission was based around the recent improvements to the marketing campaign designed around the rebranded business. The new national campaign includes television, radio and catalogues and Mr Rental has been monitoring brand awareness and lead generation to ensure significant return on investment.

At the awards, Mr Rental South West and Mr Rental Rockingham came first and second respectively in the Regional Single Franchisee category.

Mr Rental Toowoomba and Mr Rental Ipswich were named Second Runner Up in the Multi-Unit Franchisee category for Queensland and Northern Territory, while Mr Rental Ballarat and Mr Rental Bendigo were finalists in the Multi-Unit Franchisee category.