The new general manager of group marketing at Mortgage Choice is Melissa McCarney, who comes to the role with experience at Aussie Home Loans and Optus.

McCarney’s main focus will be on aligning marketing across all brands, including Mortgage Choice, Mortgage Choice Financial Planning, and acquired businesses, comparison website, HelpMeChoose.com.au and the aggregation service provider LoanKit.

Mortgage Choice CEO Michael Russell said “Melissa’s considerable experience in marketing, brand building, franchising and strategic management will better position us as we move forward with our plans this year to transition the business to a diversified financial services provider.”

McCarney said her role will be to help extend the brand’s profile. “I’m excited about the company’s plans for growth and the challenge of transitioning the respected Mortgage Choice brand so that it becomes renowned for more than mortgage broking,” she said.