Meat pies at patisserie franchise for econo-chic diners

Sarah Stowe

The humble meat pie is the latest addition on the menu at the MichelÍs Patisserie franchise. The family sized pies are a response to what the franchisor calls ïecono-chicÍ dinner parties in which affordable, ready-to-go meal options are laid on.

Each year, Australians devour 260 million meat pies, averaging around 14 meat pies per person, and this number is expected to grow significantly over the next 12 months.

MichelÍs Patisserie marketing manager Pia Harrison said “In the current economic climate, more and more people are entertaining at home. Econo-chic parties are on the rise as friends realise that bringing a plate is a convenient, cheap and relaxing way to catch up with family or friends.

“ThatÍs why we released a Family Meat Pie; theyÍre exceptional value, quality and convenience make them the perfect meal solution for a get together with friends or a family meal.”

As part of a promotion a Family Meat Pie and Apple Pie Combo will be available for just $19.90 until 30 July 2009.

The patisserie network is expecting to sell more than a tonne of Family Meat Pies this winter.

The new family meat pie joins MichelÍs winter menu, which also includes a new Family Apple Pie ($7.90), and Tomato & Basil Soup and Pumpkin Soup with a bread roll ($6.90 each).