Lenard’s menu launch to match customer tastes

Sarah Stowe

Franchise chicken retailer LenardÕs is launching 10 products in 2010 to meet the growing demands of Aussie families for more variety in their weekly lunch and dinner menus. The 10 out of 10 Range includes three all-new products now available in LenardÕs 191 stores across Australia — Lenny Pops, Grill Sticks in seven flavours and Chunky Chicken Sausages (available in three international flavours, Italian, Thai and Moroccan).

LenardÕs customers got a sneak preview of the new Lenny Pop product when it was released in January as part of LenardÕs range of exclusive chicken products with Vegemite as the key ingredient.

According to founder and director Lenard Poulter, “LenardÕs 10 out of 10 Range is significant because itÕs the most ambitious LenardÕs has ever been in introducing so many new product formats and extensions to our shop windows in such quick succession.

“We know how our customersÕ tastes are changing because our franchise owners are telling us there is demand for new delicious menu items, to add to our already-popular range of value-added meals,” he said.

In addition three menu items from the successful Vegemite range have been added to the LenardÕs staple product list for the remainder of the year: Vegemite and Cheese Chicken Sausages, Vegemite and Cheese Chicken Mini Strudels, and Vegemite Marinated Wings.

Four more brand new LenardÕs products are expected to be revealed in April, completing the 10 out of 10 Range.