Fast food giant KFC will sponsor tv personality and motor racing driver Grant Denyer for the next season of V8 Supercars with vehicle and race uniform sponsorship.

Denyer will also make some personal appearances for the brand which has been sponsoring V8 Supercars for the last five years, reports B&T Today.

The sponsorship follows on from the franchise chain’s signing of Olympic gold medallist Libby Trickett as the face of its new Cayan Grill chicken menu last month.