Cafe franchise, Jamaica Blue, is telling consumers to ‘Stop Before You Shop’, and is offering them $30,000 worth of cash giveaways as an incentive.

The franchise is tempting shoppers to stop by for a coffee and a meal, and will also be giving away 20 Visa vouchers valued at $1,000 each as well as a $10,000 voucher for one Jamaica Blue fan.

The promotion will be running from 16 July to 6 August and to be eligible to win, shoppers need to register on the Jamaica Blue Facebook page, retrieve a unique code, visit any Jamaica Blue cafe in Australia and then check to see if they are one of the 21 instant winners.

Stop Before You Shop is part of the franchise’s 20th anniversary celebrations and coincides with the continued roll-out of a new in-store look at the cafes, which will be feflective of the history, culture and legacy of Jamaica Blue’s Caribbean namesake.