Inspirations Paint has finally completed its internal rebrand, which includes a new tagline, logo, and colour scheme for its stores.

The new branding will feature in the company’s television commercials, print, billboards and on radio.

The company’s 133 stores will be updated to reflect the new branding. Their light blue exterior will be transformed to a navy blue, and they will feature the company’s new logo and its tagline ‘What’s your next project?’

Stores will undergo a similar transformation internally.

The company worked with Red Bryson from Brand Council on the rebrand, which has an emphasis on paying personal attention to customers’ painting products, reports InsideRetail.

Joel Goodsir, head of brand and marketing, Inspirations Paint said “it’s [the rebrand] intrinsically tied to a culture change program, which takes longer but will yield a more effective, sustainable result.”