A $500,000 investment in a customised, fully programmed franchise management system is reaping rewards at Hire A Hubby with franchisees benefiting from streamlined processes.

The Hub e-connect system was introduced in January with full customer relationship management (CRM) capabilities, the capacity to product quotes and record conversions, and it allows all franchisees in the network to manage the business in real time.

Brendan Green, CEO of Hire A Hubby, said the system which streamlines the entire operation has boosted franchisee support.

“In the past we had three unrelatetd systems managing accounting, work allocation to franchisees and franchise performance and this was the key driver behind the need for a new franchise management system. It just wasn’t good enough for effective head office support.

“We had regular business reviews with franchisees and relied on them to divulge their business and it was difficult to provide constructive solutions.

“Now we can walk in prepared with real time data and provide solid support.”

Green said the new system allows franchisees to do things like evaluate metrics and monitor quote conversions.

“More than half of [our] franchisees have already adopted the system and new franchisees learn it as part of their initial training. Some Hubbies are even using the system’s more advanced components to proactively manage their customers.”