It’s full steam ahead for Aussie gelato brand Gelatissimo, which is looking to Queensland and northern New South Wales destinations for store growth.
Earlier this year the business announced its 12 months target of 10 new outlets to open.
Now Gelatissimo CEO, Filipe Barbosa, has pinpointed particular regions where expansion is on the cards.
“Both Queensland and locations throughout Northern NSW are particularly strong targets as they tick the boxes of sunshine and leisure. We are therefore targeting areas like Brisbane and the Gold Coast for these reasons, but equally destinations like Hervey Bay and Far North Queensland have appeal as we love to be the local player in these towns,” Filipe says.
Franchisees can expect to see the popular gelato franchise expand its horizons overseas too, giving a global profile to the brand.
“Global expansion is at the heart of our strategic plan for 2021/22,” says Filipe.
Right now there are 41 stores across Australia and in 24 overseas locations including Singapore and China. Look out for Gelatissimo to hit US shores later this year.
The Gelatissimo story began in 2002 when the first store opened in Sydney. Almost 20 years on and it continues to innovate with a constantly evolving range of flavours, made fresh in-store without artificial colours or flavours using traditional Italian methods.
Typically it will cost between $280,000 and $350,000 to open a Gelatissimo store, and partial funding is available to approved applicants.
It can take about 20 weeks to open a store so if you want to be installed for the Christmas and summer holiday rush, now is the time to step up your research and look at the opportunities.