Express Employment franchise incentive

Express Employment Professionals salutes 40th year with mega franchise fee incentive

Sarah Stowe

Forty years in business, and an exciting franchise incentive to match – this is a stellar year for Express Employment Professionals

Over the decades the multi-award-winning business founded in the US has carved a niche for itself in the recruitment sector. And it continues with its mission to put one million people in work every year.

Colin Ongley is general manager of Express Employment Professionals in Australia and New Zealand.

He believes the brand’s enviable longevity stems in part from the founders continued engagement, playing active roles within the business.

Express Employment has taken advantage of this strong foundation and developed a supportive and encouraging environment for franchisees.

Express Employment has a solid history in the recruitment field

“This is our franchisee-first philosophy,” says Colin. “Everything we do is based on how we can make a positive impact. The ethos underpinning this business is a passion for people to build better lives for themselves, for the community.

“Franchisee-first is a sticker on the wall in every boardroom. How is what we do today for benefit for Franchisees? This is one of the pieces that glue all the business elements together.”

Express Employment has an impressive history. Founded in 1983 it began franchising two years later. It is now operating in five countries, with 860 locations which last year brought in earnings of US $4.46 billion. 

Express Employment was fully launched in Australia in 2020 after the US parent company acquired the locally-owned Frontline Recruitment Group. Since then the leadership team has built out the model while staying true to its four-decades-strong blueprint for success.

Ranked 11th largest staffing firm worldwide

Important changes have adapted the US model to suit the Australian business landscape, with their differences in regulations, minimum wages, and industrial relations.

This year the brand gained highly sought after ‘Great Place to Work’ certification.

“There is so much optimism as we head up this brand expansion,” says Colin.

Express Employment Professionals in 2022 was ranked 11th largest staffing firm globally, according to Staffing Industry Analysts, and that pitches it into the realms of mega recruitment brands such as Manpower, Adecco, and Hay’s.

“This adds credibility to the brand,” says Colin. “This franchise system has been proven time and time again.

The highly-awarded business is celebrating its long tenure in the competitive recruitment sector with a tempting offer for keen franchise buyers: a massive 40 per cent reduction in the $40,000 franchise fee.

Express Employment’s franchise incentive

“This 40 per cent reduction on the franchise fee is a fantastic incentive,” Colin says. “It recognises and celebrates that as an organisation we are steeped in history, which is something to be proud of. This is our way of giving back, providing the opportunity to join one of the world’s most successful staffing brands at an enviable price.”

Franchise buyers taking up the offer will be able to invest in a globally-recognised heritage brand for between $146,000 and $226,000, depending on the size of the territory. 

Franchisees have training, marketing collateral, back-office software, social media pages and payroll funding included in the package.

To take advantage of this compelling opportunity, new franchise owners need to sign up and open the doors to their business before 15 March 2024.

Colin believes this one-off incentive will benefit ambitious would-be business owners seeking to make a difference to both the organisation and to job seekers.

Recruitment franchises are rare in the sector, so this is an ideal opportunity for experienced recruiters to break out of corporate life and join a high-performing, legacy brand as business owners.

“Our model suggests our owners need to be active, they need to do most of the selling and recruiting activity,” says Colin.

“This is a people game by nature, so franchisees need to be at ease, and thrive, forging deep and meaningful relationships in the community.

“Our franchisees are great communicators because selling an intangible service like recruitment is quite different to selling a product.

“The secret sauce is to just follow the Express Employment Professionals system. It is a recipe for success that has stood the test of time.”