The CEO of one of AustraliaÍs top pizza franchise chains, DominoÍs, has thanked customers for responding well to changes the pizza network has made over the last 12 months aiming to grow market share of this competitive arena.

DominoÍs CEO Don Meij said the 2008-9 financial year has been a milestone year for the company with the launch of a new menu and premium quality ingredients.

“We have our customers to thank for this amazing growth we are experiencing. Since we introduced wider variety and value we are seeing more people through our doors, more stores opening including our stadium stores at grounds around Australia and pizza sales in excess of 50 million pizzas a year.”

Five made-to-order pastas, a big taste range pizza, dipping sauces and a chocolate lava cake were introduced alongside fresh packaging emphasizing the fresh ingredients used in the meals.

“The success of our new menu and the increased number of people preferring to order in than eat out meant our stores across Australia were in need of more than 2,500 drivers and pizza makers,” Meij said.

Meij promised further developments at the pizza franchise, starting with the introduction of a sticky date pudding launching in two weeks time. There will also be a focus on reducing salt in the menu.

“Apart from our new products we are introducing new Hot Cell bags and cooler bags to ensure all products, whether it be a piping hot pasta or dessert or an ice-cold bottle of Coke, arrive fresh.”