US brand CycleBar signs deal for 45 Australian studios

Sarah Stowe

Aussies, get ready to rock your ride as US indoor cycling franchise CycleBar signs a deal to open at least 45 studios.

CycleBar takes those spin sessions to another level. State-of-the-art studios set the scene with high-energy playlists and rider-specific performance metrics. A CycleBar workout is a low-impact, high-intensity 45 minutes led by instructors who are part coach, part DJ.

Now Aussies can tap into the energy levels at CycleBar, which is head-quartered in California, and is part of the Xponential Fitness portfolio.

Xponential Fitness has signed a master franchise agreement with Spin X Operations. Spin’s Matt and Candice Gordin, and Matt’s father Bill Gordin have extensive experience in both the cycling and franchising world.

Matt was CEO, Candice head of finance and accounting for BikeExchange USA, a large marketplace for bicycle products. Both have a long history in franchising: Candice was operations manager for Wild Cards & Gifts; Matt a franchisee and GM for 24-strong cycle store chain Bike Force.

Bill Gordin founded Bike Force in 1991 and is also a seasoned competitive cyclist, with a gold medal at the World Masters Championship in 2018.

Matt Gordin takes on the CEO role for CycleBar Australia.

“We’re very excited to bring CycleBar to Australia this year,” he said. “There’s a real spirit of connection and camaraderie inherent in CycleBar’s experience. The whole time you’re plugged in – whether it’s to the upbeat atmosphere, the addictive, blood-pumping tunes, the before and after session banter or the quality insights you’re getting from your instructor or the data in front of you.

“It’s a strong brand with proven operational success and we believe Australians will welcome such a thrilling ride experience and community.”

Connect Ride_Social 1 from CB Marketing on Vimeo.

Matt told Inside Franchise Business franchisees can expect to invest upwards of $300,000, depending on a number of variables including the level of fitout, location and size. The ideal studio size is between 175sqm-200sqm to house between 30 and 50 bikes, and there are both standard and premium fitouts.

The first studio is expected to open in Currambine, WA in September, with recruitment for so-called CycleStars (instructors) already underway.

Xponential Fitness also has a presence in Canada, Japan, South Korea, Saudi Arabia, Germany, Austria and Singapore.