CycleBar expands in Sydney with new deal

Sarah Stowe

The chains are whirring for one fitness franchise as CycleBar expands in Sydney with a new three-studio deal. The first studio  is set to open in early 2021.

Pending NSW Government guidelines in response to the coronavirus, each studio will house up to 50 bikes and offer at least 30 low-impact, high-intensity 45-minute classes a week.

Franchisee Shannon Keogh is a Sydney resident and entrepreneur, and most recently led marketing for Microsoft’s global flagship retail stores (NYC, Sydney and London).

When Shannon decided her future would involve less travel and more family time, she decided to look for a business opportunity that would directly contribute to her community.

And that’s what attracted her to CycleBar, a US fitness sensation founded in 2004 that now has a global footprint.

“A primary motivator for me is to provide the North Shore with a high energy, positive community space.  We all know that movement and exercise is good for our general health, but 2020 has taught us all how fundamental community connections are to our mental well-being.

“CycleBar is a truly inclusive, positive concept that will help achieve both,” she said.

“CycleBar transcends age, gender and – perhaps most importantly – fitness levels. The personalised data means you’re exercising for your individual needs, goals and limits, yet you’re surrounded and stimulated by a really supportive, energised group vibe.”

Matt Gordin, the previous CEO of BikeExchange US and former GM of nationwide cycle store chain Bike Force, holds the Australian licence for CycleBar, under the Spin X Operations banner.

Spin X signed a 45 outlet franchise deal earlier this year and opened its first studio in Currambine, Western Australia in September.

Matt told Inside Franchise Business plans are well underway to continue Australian expansion throughout 2021.

Matt said the brand’s success has been attributed to concierge-level customer service; state-of-the-art studios;  motivational instructors who are part coach/part DJ; high-energy playlists; deep-dive rider-specific performance metrics; and an  energising community culture.