In a bid to bolster the membership base of its loyalty program, Choice Privileges, Choice Hotels Australasia has launched a new campaign ‘Unlock the Treasure Chest.’
The campaign operates on the condition that by signing up to the hotel chain’s loyalty program Australians will have the opportunity to win contents of Choice’s treasure chest.
The major prize is a 14 day Fiji & South Pacific cruise package valued at more than $15,000 for two adults and two children, which includes flights to Sydney, $4,000 spending money and airport transfers.
Other prizes include:
- Village Gold Class tickets
- Tablets
- Antler suitcases
- Avis and Budget free day car rentals
- Televisions
- Red Balloon experience vouchers
- $1,000 travel vouchers
- Kathmandu Hybrid luggage trolleys
- Free Choice hotel room nights across the country
Choice’s marketing manager, Matt Taylor believes the promotion is a great way to reward the company’s loyal customers.
“Choice Hotels runs major consumer promotions throughout the year as a way to give back to our frequent accommodation guests. We have almost 120,000 Choice Privileges members and look forward to significantly expanding our member base in 2014,” he said.
To enter the promotion, Australians must visit the Choice Hotels competitions website before 14 May. If they are not already a Choice Privileges member, visitors will then be required to sign up to the loyalty program.