Salt therapy franchise Salts of the Earth will make its debut appearance at the Sydney Franchising & Opportunities Expo from the 14 to 16 June.
The company specialises in the facilitation of salt therapy, a complementary medical therapy that provides relief to people who suffer from a range of different respiratory conditions.
These include:
- Asthma
- Bronchitis
- Cold and flu
- Cystic Fibrosis
- Hay fever
- Sinusitis
- Emphysema and COPD
Salt therapy can also be used to manage emotional conditions including anxiety, stress and depression.
A NAB report released in December 2012 uncovered Australia’s private medical sector is on the rise, and it predicts the industry will continue to grow in the future as people choose to spend more money on their health and wellbeing than ever before.
David Lindsay and Kath Micalizzi founded the business in 2010, and the first Salts of the Earth franchise opened in the Melbourne suburb of Essendon.
The business is currently comprised of five franchises, and former Boost Juice general counsel Kristie Piniuta as well as former Jim’s Group COO Richard Reid have been assisting Lindsay and Micalizzi to perfect their franchise model.
The new model offers franchisee support in the areas of professional development, local area marketing and staff recruitment.
A website that is equipped with back end e-marketing capabilities and delivers education to customers and leads to franchisees has also been developed.
Salts of the Earth is looking to expand its franchise network in Queensland, South Australia, New South Wales and New Zealand.
According to its website, franchisees can expect:
- Low start up costs
- Ongoing support
- A referral system
- A national marketing strategy
- A turn-key business
Want a free ticket to the Sydney Franchising Expo? Register via the expo website now!