Carpet Court has launched a brand new-look alongside its largest brand campaign.

The aim is to create a brighter and more approachable image as well as inject inspiration and energy into the brand. 

A new logo, the rebrand and advertising campaign (‘Dream it. Style it. Live it’) was developed by Carpet Court’s board and executive team. 

The new look extends to external signage and all 209 stores will be rebranded by the end of this year.

Carpet Court rebrand campaign

Carpet Court chief marketing officer Kara Norris said “We know that consumers today are more sophisticated than ever before, so we needed to prove that we’re on top of the trends.

“The rebrand and new campaign aims to connect with our consumers at the ‘dream it’ phase, the very start of their renovation journey, and show them that Carpet Court can help put their home dreams together.”

The creative strategy aims to connect with consumers during the inspiration phase by creating a moodboard look-and-feel using a mix of styles and products in a stream of moving inspiration.

Part of a comprehensive integrated campaign, the first 30 second brand TVC will be followed by six further ads focused on trends. The marketing strategy is to add tactical versions throughout the year.

The media strategy to support the new look covers broadcast, digital, social media and print.