Roast and carvery franchise Bucking Bull opened the doors of its first ever Victorian store at Melbourne’s new $330 million Craigieburn Central shopping centre development on 31 October. 

With stores already established in Queensland, New South Wales and Western Australia, the Bucking Bull team decided it was time to set it sights on Victoria. 

“Victoria is a region that possesses a lot of opportunity for Bucking Bull, particularly as we evolve the brand,” said managing director Stuart Beechan.

He added the the latest opening forms part of Aktiv Limited’s five year growth strategy. Aktiv is the umbrella company of not only Bucking Bull but Skewerz Kebabz and Seven Seas Seafood Caf_.

The new store is the first to feature a designated dining area and open kitchen, which allows customers to watch on as staff prepare their meals.  

“This store model really shines a spotlight on the theatrics involved in preparing and carving a roast,” Beechan said.

 “Specifically trained staff (roast experts) will be standing by to freshly carve roast meats for customers and prepare their meals as they order.”

Bucking Bull has tailored its offering to meet the needs of Victorian customers. “The store is really an evolution of the Bucking Bull brand experience with a new menu created specifically for the Victorian market,” he said.

Beechan added Bucking Bull has plans to open a number of new stores in and around Melbourne over the next few years.