Marketing and digital:

Pre-Opening:

– Develop an effective launch plan
– Develop a list of organisations in the area & work to build relationships
– Design & production of marketing collateral
– Coordinate with landlord (if applicable) regarding the launch

Opening:
– Implement launch plan over the opening period, including entertainment, local advertising, PR, celebrities & activations to maximise exposure
– Assistance with the initial implementation of the local area marketing plan

Ongoing:
– Advertise the brand via direct marketing, online, print & radio
– Coordinate venue photography
– Development & administration of Loyalty Club (450,000+ members)
– Centralised management of digital presence & social media
– Drive ongoing public relations activities
– Manage function listings & promotions
– Promote & activate major events to drive patronage
– Identify & implement sponsorship opportunities at group & local
– Develop regular promotions focused on product, sports & entertainment
– Continuous product development & refinement to meet industry trends
– Develop regular specials to trial & develop new products
– Provide analysis & reporting to assess marketing campaigns
– National sponsorships of major clubs, like Collingwood Magpies
– In-house IT & AV Support

HR and L&D:

Pre-Opening:
– Training program developed & implemented for all key staff
– All venue staff trained prior to opening
– One staff member appointed as the ‘Venue Trainer’, responsible for weekly training of all venue staff

Opening:
– Facilitate training nights for all staff to work shifts in the venue prior to opening
– L&D team working in the venue with the team to refine training over the opening period

Ongoing:
– Monthly training days, refreshing and entrenching all elements of business operation
– Regular & continuous training of key staff members
– Comprehensive online training portal with detailed video modules for induction & training of all staff across all areas of the business
– Regular visits and communication by L&D team for new products, services and systems
– Ensure all new staff are inducted into the brand and trained appropriately to uphold high standards
– Digital recruitment and onboarding platform to streamline applications
– In-house recruitment team, to assist with lead generation and processing of applications

Financial reporting, accounts payable and payroll:

Pre-Opening:
– Develop detailed construction budget of new venue
– Assist in obtaining finance for venue, if required
– Work with operations to set budgets & forecast trade
– Set up entity structure, banking & merchant facilities & credit applications

Opening:
– Assist with cash flow & supplier management over opening period
– Provide guidance & advice to develop costed rosters for opening period

Ongoing:
– Accounts payable, bookkeeping & invoice administration completed for efficient review & approval by business
– Payroll execution based on business’ approved timesheets
– Cash flow management & advice
– Preparation of BAS
– Manage supplier relationships & negotiations regarding terms, discounts & credits
– Monthly reporting to facilitate business performance review & decisions

Design and property:

Pre-Opening:
– Lease Negotiation – Liquor License application & approval
– Venue design & documentation
– Development & building approvals
– Construction & contractor tender
– Project management of contractors for duration of fit out
– Initial stock orders – Landlord & health approvals for trade – Handover of venue to operations team ready for trade

Opening:
– Development Team on site at opening & immediately after to rectify any defects or plant & equpment issues over opening period

Ongoing:
– Complete project management services for any ongoing build or maintenance works to venue

Procurement and menu development:

– Regular tenders and QA of market leading supply partners to maximise group purchasing power
– Quarterly menu engineering to maximise profitable and popular products.
– Ongoing supply chain support and troubleshooting for stock shortages.

Upfront investment

• Franchise fee: $50,000
• Site/fit-out fee: $400,000 to $1,500,000
• Other: N/A

Ongoing fees

• Royalty: 8%
• Administration or management fee: 1%
• Marketing fees: 2.5%
• Other: N/A

At the end of the Franchise Agreement

• Transfer fee: N/A