Hip Pocket Workwear & Safety
Hip Pocket Workwear & Safety
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- Industry:
- Fashion & accessories franchises
- Business established:
- 1993
- Total business units:
- 50+
Open a Hip Pocket Workwear & Safety Franchise
Join the movement and own a Hip Pocket Workwear & Safety store TODAY!
Locally owned with 57+ locations Australia-wide and growing.
Hip Pocket Workwear & Safety is more than just a retailer — we’re a one-stop solution for both individuals and businesses. With a strong focus on B2C retail customers and B2B corporate partnerships, we provide premium workwear, footwear, safety gear, and branding solutions that help organisations protect their people and present their brand with pride.
Why Franchise with Hip Pocket Workwear & Safety?
With more than 70 years of family history in retail and over three decades of proven franchise success, Hip Pocket is one of Australia’s fastest-growing workwear and safety networks. As a proud member of the Franchise Council of Australia, we continue to expand nationally, supported by:
- Leading industry systems that give franchisees the tools to run their businesses with confidence — from training and operations to financial oversight and margin protection.
- Strong national supply deals with Australia’s top brands, delivering both trusted products and competitive buying power.
- A proven business model with multiple revenue streams, balancing retail and B2B sales.
- Comprehensive training and support, including Hip Central (our communications and systems hub) and Hip Pocket Academy (our online LMS).
- Ongoing marketing support, field coaching, and regular national and state events.
A Business with Purpose
Hip Pocket’s purpose is clear: helping businesses and communities thrive by keeping people safe, comfortable, and proud of the brands they represent. Our values — Spirit of Enterprise, Thriving Communities, Finding the Better Way, and Power of Authenticity — underpin everything we do and set the tone for how we support our franchise partners.
The Opportunity
Since 1993, Hip Pocket has opened 57 successful stores across Australia, with excellent opportunities still available in select territories. With modern store design, group buying power, and best-in-class franchisee systems, Hip Pocket is setting the new standard in the workwear and safety sector.
Who We’re Looking For
We’re seeking driven, customer-focused individuals who want more than just a shopfront — they want a business with purpose, variety, and growth. If you’re motivated, enjoy working with people, and are ready to build a profitable future, Hip Pocket could be the perfect fit.
Franchises for sale
24
Length of agreement
5 years
Initial investment starts at
$350,000
Training & Ongoing Support
At Hip Pocket, we believe your success is our success — which is why we’re with you every step of the way.
Comprehensive Induction Program
- Two-week induction at Head Office
- Self-paced online modules and in-store training
- Ten-week series of weekly systems training sessions
Ongoing Learning & Development
- Hip Pocket Academy — our online Learning Management System with continuous training resources
- Hip Central — our central communications hub for training policies, manuals, guides, and operational information
- Monthly training sessions to refresh knowledge and keep pace with evolving business practices
- Collaborative working groups that drive ongoing improvements across the network, including product development and system enhancements
- Regular state meetings and our annual national conference
Field & Business Support
- Pre-opening training in a live operational store
- Site selection, store development, design, and merchandising support
- Regular site visits, field training, and one-on-one business coaching and mentoring
- Assistance with key customer development and growth strategies
Marketing & Brand Support
- Ongoing marketing support from launch to expansion
- Access to our strong group website and online ordering platform
- Group intranet with manuals, systems, and procedures
With Hip Pocket, you gain more than a brand — you gain a team committed to guiding you through every stage of your journey as a franchise partner.
Upfront investment
- Franchise fee: $65,000
- Site/fit-out fee: $120,000
- Other: $160,000
Ongoing fees
- Royalty: Fee paid on Stock purchases – Up to 3.7% of stock purchases.
- Administration or management fee: $10,500 per annum
- Marketing fees: 1%
- Other: N/A
At the end of the Franchise Agreement
- Transfer fee: $10,000
Peter Fiasco
Chief Executive Officer
Kate Turnbull
Governance Manager
Mark Fidler
Director
