Industry:

Fastfood franchises

Business established:

2019

Total business units:

4 Franchises, all Franchised owned with one franchisee owing 2

Be one of the cool kids with your very own Hashtag Burgers & Waffles!

After years of serving amazing burgs, drinking beers, and plowing through thousands of waffles, we’re super excited to announce that you too have the opportunity to own your very own Hashtag Burgers and Waffles!

From humble beginnings in a dark kitchen in Brisbane, we’ve come a very long way—firmly establishing ourselves as one of Queensland’s most popular burger brands. We’re about family, shared success, and great food—and through these values, we’d love to extend our family and grow together. Hashtag franchising is about building the hashtag dream together.

Who We Are

Hashtag Burgers & Waffles is a one-of-a-kind spot for the best burgers in Australia. We take pride in our tasty offerings of (moist AF) burgers that are gonna make your mama proud! We are in the business of serving Good Food, from Good People That Give You Good Feelz.

We offer a wide selection of burger combinations that are simply tasty AF, blending traditional and modern takes on the beloved burger. Our menu also features a variety of mouth-watering sides, waffles, and shakes that make any cheat day worthwhile.

Our style is cheeky and unique like no other burger place around town. Our friendly service and fun vibes create a dining experience too good to resist. We source fresh ingredients locally and from good people—always.

Our Story

Hashtag Burgers & Waffles is the brainchild of burger enthusiast Matt Rollo, with his first store opening in Brisbane’s nightlife hub, Fortitude Valley, in 2019.

Through years of research, they created a burger they are proud of—sourcing only the best ingredients from good humans and running the business ethically. Hashtag Burgers & Waffles embraces diversity, creativity, and community. Like their burgers, they’re a little different—fun, funky, and full of flavor.

Why Hashtag?

• Clever Operations – Streamlined workflows and easy-to-train systems.
• Social Media Power – A strong, engaging online presence.
• Delivery Options – In-house delivery to maximize profits. We have our own delivery app and platform, saving on Uber fees.
• Industry Experience – A proven business model built through tough times.
• Low Overheads – Low investment model giving owners flexibility and high returns.

What We Look For in Franchise Partners

• Customer Focused: Friendly service and dedication to satisfaction.
  
• Prioritize Quality: Commitment to fresh, ethical ingredients.
  
• Passionate About the Brand: Enthusiasm and community involvement.

Everyday Mission

To consistently serve mouth-watering burgs, made by amazing people!

Future Vision

To be the BEST BURGER PLACE IN AUSTRALIA while paying tribute to our values. Enquire Now!