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Brumby’s Bakery

Sarah Stowe

It was in the early ’90s that a franchise consortium was put together to buy Brumby’s. Since then the shareholders have seen the franchise chain grow from 51 stores to over 300 throughout Australia and New Zealand.

Number of franchisees: 328.

Franchise cost: all up and inclusive cost of between $350,000 and $450,000.

Set-up costs/vehicle loans: set up costs included in total cost above.

Working capital required: $15,000 is required, and included in the cost above.

Marketing and royalty fees: marketing fees are 2.5 percent and royalties are six percent.

Income guarantees: N/A.

Average franchise turnover financial year 2009 to 2010: $714,012.

Term: for an initial new store franchise the term offered is five years with one option to renew for a further five years.

Opportunity for multi-units: yes.