Love creativity and want to operate a business in the paint and sip arena? Looking for an entrepreneurial idea to tap into? The drink-while-you-paint event business can be an appealing option as Aussies continue to enjoy the combination of creativity, fun, and a glass of wine.

So how can you ensure you are the right fit?

For those with an artistic streak, this is an opportunity to run a business sharing their passion. There are a limited number of sessions every week, which can translate to lifestyle advantages.

But you don’t need to be artistic. This is a business that operates well with a support team. Of course you will need artists, and good communicators who can keep a large group entertained. So you can take more of an investment and management role, driving growth in the business.

In both instances it’s possible to start-up from scratch – create your own concept and brand name, develop a business plan, establish your first location, resource the business with the all-important supplies, employ any staff you might need, source food and drink supplies, draw up a marketing campaign…and off you go.

Of course there are challenges to growth – this is a competitive market, and creating a niche is important. Some brands take a gourmet approach to the food and drink; others offer a broad range of themed classes or parties.

One area that can be further developed is online – creating and building virtual painting classes can help scale the business.

The perfect paint and drink business could be a franchise

Franchised brands have a significant role to play in the development of this market. As a franchisee there will be help along with the way, and you won’t have to create the concept. Marketing to the appropriate audience is essential, which is something an experienced franchisor can help with.

Understanding what you want to get out of your business, and how much time and effort you are prepared to put in on the front line, will determine the brand choice you make.

As with any investment, the business model needs to answer your needs – and that includes profitability, even if you are searching for a lifestyle option.