Specialist coffee, single origin or single estate coffee bean, is continuing as a force in the beverages sector. And it’s set to reach a global market size of at least US$71 billion within six years, according to BrandEssence market research.

Around the world the trend for urbanisation continues, and this drives growth and innovation in the 2022 coffee market.

According to McCrindle, 75 per cent of Aussies love a daily cup of coffee with 28 per cent indulging in more than one cup.

It’s perhaps no surprise that the younger generation buys coffee in a cafe more frequently than older Australians. Espresso drinkers are most likely to choose a barista-made coffee from a cafe (60%), while 77 per cent will make at least one cup at home.

The coffee and cafe sales figure is around $5 billion in Australia.

CoffeeAffection reveals the origin and quality of the coffee beans are most likely to convince Aussies to spend up on their caffeine hit. And the IBISWorld coffee report released earlier in 2022 showed an appetite for organic and Fairtrade beans.

2022 coffee market trends see 7-Eleven add Fairtrade certification

7-Eleven is one brand that has recently embraced the Fairtrade supply chain. The convenience mega chain launched its sustainable coffee initiative in Melbourne with a public pop-up carnival called Fair Ground.

Julie Laycock, 7-Eleven’s GM of customer & insights, said customers are looking for more responsibly sourced and sustainable coffee.

“The 80 million cups of coffee that 7-Eleven serve each year will now be 100 per cent Fairtrade certified. This means a more sustainable future for coffee farmers, their communities and our customers,” she said.

The move makes the retailer the largest Fairtrade-certified partner in Australia, according to Fairtrade CEO, Mike Briers.

Every coffee purchase will now help fund initiatives that benefit coffee farmers.

The convenience chain also revealed sustainable, plant-based coffee packaging with bamboo and sugarcane pulp lids.