Coffee franchise chain The Coffee Club has appointed James Nixon-Smith as its chief executive officer. In his new role Nixon-Smith will focus on operational excellence to achieve the network’s planned expansion. Nixon-Smith comes to the role after six years as general manager of national retail franchise Battery World, where he oversaw a doubling of expected annual revenue to $60 million across the network of 100 stores. Prior to that, Nixon-Smith was national operations manager with Australian-owned franchise Eagle Boys Pizza.
Nixon-Smith said “Over the next five years, I expect to double our store presence so that, by 2015, there will be 500 of The Coffee Club cafs in more than 15 countries around the world.
“My first priorities will be to focus on service delivery to support a rapidly expanding network, from our caf staff to our management team, and investing heavily into brand acquisition along with aggressive property selection of the business.”
The Coffee Club is set to open 20 new stores before 2011, including its first caf in New Caledonia and third First Avenue store in Surfers Paradise.
Emmanuel Drivas, The Coffee Club Director, said, “JamesÕ appointment to the role of CEO is one of the most exciting hires to happen to The Coffee Club over the past decade. He comes with strong franchising credentials, proven strategic capabilities, and his passion for the food and coffee business is undisputed. After 21 successful years, James is the right person to catapult The Coffee Club into our next phase of evolution.”