The national signs and graphics franchisor opened a new centre in the South Eastern corridor of Brisbane in July 2008 and is set to open another in BrisbaneÕs CBD and West End area. This will be the second conversion from an independent signage operator to a Signwave centre since then.

Gordon Simmonds decided to shift his company, Evolve Graphics to the Signwave brand after researching the model and comparing it to the competition. Gordon was impressed with the sophisticated sales and marketing programs, web based tools and the variety of marketing materials that could be produced in store with ease. It was also obvious that Fastsigns provided direct support to the franchisee to ensure optimum results from day one.

Gordon feels his decision has certainly been vindicated and looks likely to pick up an award at next year’s international conference, for highest grossing first year store.

“The sign and graphics industry is so fast moving and deadline orientated, there is little time to focus on marketing, systems and training. Early in 2008, three years after starting Evolve, I began investigating the Signwave model and quickly found that it would fill so many of the gaps I had in my existing business,” Gordon says.

“The marketing methods and systems are completely state of the art. The POS program not only tracks sales but also plans production dates, times, deadlines, proofing and estimating. The support and training from both Australia and the US is second to none. Within the first few weeks of opening, the increased number of inquiries was definitely noticeable.

“Upon putting the Signwave branding to the face of our building, suppliers were coming to us offering reduced costs for media due to the brand recognition. It’s is great to have the support of a large group for supplies, machinery, training and advice.

“At the beginning of 2009, I was nervous about the state of the economy, but cautiously optimistic that the Signwave systems and marketing would provide the advantage over our competitors that would be needed. This has certainly proved to be true and we picked up three national contracts due to our marketing focus. I now look forward to reaping the benefits from our work this year and recovering economy.”

General manager Andrew McKay believes there is much that Fastsigns can offer an existing sign business, just as it has to the majority of franchisees originating from varying professional backgrounds of non related industries.

“We have a focus on franchisee selection, that requires diligence in both the criteria and people who wish to become involved with the Signwave brand. Apart from the obvious requirement to keep our brand strong and a duty of care to protect our existing franchisees’ investment, we need to ensure that new franchisees have the best chance of success.”