The Coffee Club is giving fans of pop superstar Ricky Martin the chance to win tickets to one of his concerts at the upcoming Australian tour.

The promotion will mean a few lucky fans will get to meet Ricky Martin backstage while hundreds more can win double-pass tickets to Ricky Martin Live Australian Tour 2013.

The Coffee Club director, John Lazarou, said the deal was a huge milestone and signals a new era for the Australian brand which has just launched its brand transformation.

“This is by far the biggest and most exciting promotion we have done at The Coffee Club. It was important for us to think big and differently if we wanted to attract more customers to experience our transformation.”

• To enter the competition, customers needs to spend $10 in any participating The Coffee Club store between 2 September and 9 October and then visit www.thecoffeeclub.com.au/rickymartin.

A surprise showcase in Brisbane’s Queen Street Mall helped get the month long promotion underway. A gigantic volume dial was placed in a prominent position in the heart of the CBD alongside a sign urging passers-by to “turn it up”. Check out this video to see what happened: