Retail Food Group teams up with petrol retailer

Sarah Stowe

A partnership between the parent company of Gloria Jean’s Coffees and British Petroleum (BP) to ‘raise the profile of RFG’.

Retail Food Group, the parent company of Gloria Jean’s Coffees and Donut King among others has teamed up with fuel retailer BP.

“BP is aiming to elevate the quality offering of its outlets and believes our unique fresh and wholesale bakery offer, made-to-order espresso coffee and beverages,” said Gary Alford, CEO.

“By partnering with BP, RFG’s brand systems have the opportunity to reach a whole new group of customers, significantly raising brand awareness and providing new avenues for marketing and promotion of products.

“We are looking forward to leveraging this partnership to raise the profile of RFG and its brand systems, utilising increased customer reach to build our brand customer databases and enhance loyalty.”

An initial pilot concept is set to launch in the near future.

“We are pleased to confirm the Donut King, Brumby’s Bakery and Gloria Jean’s Coffees Brand Systems will be part of the trial store concept,” added Alford.

The news comes after RFG partnered with the National Retail Association in November.