Five-star hotel Pullman Sydney Hyde Park has announced it is the official hotel partner of Mercedes-Benz Fashion Week Australia, which will run from 8-12 April.
The partnership will see the recently revamped Sydney CBD hotel play host to Australia’s media, international fashion writers, bloggers, fashion buyers and the nation’s top fashion designers.
The hotel will create a pop up version of its trademark connectivity lounge in the hub of the event to ensure VIPs, designers, fashion buyers, journalists and bloggers are able to keep their audiences and colleagues up-to-date with the latest fashion week news.
The lounge will be furnished with chairs, tables, ottomans and lounges, equipped with free Wi-Fi and hosted by Pullman welcomers who will be on hand to enhance the guest experience.
To mark the occasion the hotel’s new bar, Bar Rendezvous, will be serving a cherry ripe fashionista cocktail, which consists of vodka, crme de cacao, 15ml of Mozart and a splash of raspberry puree.
Both hotel guests and passersby will be able to relive the day’s fashion highlights thanks to television screens that will be installed in the hotel’s lobby.
Huge black and white behind-the-scenes photographs of past Mercedes-Benz Fashion Weeks will also be displayed around the hotel.
A number of fashion week after parties will be held at the ECQ Bar, which is situated at Pullman Quay Grand Sydney Harbour (previously Quay Grand Suites).