What marks your brand as different?

Zarraffa’s is a speciality coffee company that roasts and delivers coffee to its 46 stores. The business is founded on the mantra to create an individually perfect cup of coffee — every time, so we take care to instill this across the organisation; from our baristas at store level to each member of our management team, who back up and support the daily operations of each franchise.

Is your brand national?

It is Queensland based.

Major form of national marketing:

Market studies are completed before any store openings and this information is used to develop targeted opening promotion campaigns, based on demographic profiles of local residents.

Each year research is conducted into international flavour profiles along with insight into drink trends in Australia. This information is used to develop promotions to enhance the customer experience and drive sales. ThereÕs also a brand magazine, Grind, which provides a voice for the brand and is a tangible element to the marketing mix.

An upcoming campaign will raise awareness and build the brand in the Brisbane area.

Turnkey investment:

From $350,000 to $500,000.