Since launching in Sydney in 2004, Ecowash Mobile has won just about every award in franchising and has grown from a two car business to operations in 15 countries.
But not content with this impressive record, the Ecowash Mobile team has set its sights even higher with the introduction in Australia of its hi-tech new brand Nanotek, the contract for Qantas Valet Australia wide and further international expansion.
“It has been a fantastic six years, but our best is yet to come. We have learnt so much about the market and really refined our service and our franchise support system — now weÕre going mass market with Nanotek,” says Ecowash Mobile CEO, Jim Cornish.
The launch of Ecowash Mobile’s brand, Nanotek, focuses on the technology behind the service and allows for easier consumer education and understanding of the advanced nanotechnology that Ecowash Mobile franchisees employ.
“It really is a paradigm shift going from traditional water washing to liquid polymer nanotechnology which is waterless, but the results speak for themselves — this is the way of the future,” says franchisee development manager, Adam Stone. “From a franchisee perspective you can literally wash a car anywhere, which really opens up unlimited possibilities in terms of business development.”
And it certainly appears that the big players are listening! Ecowash Mobile now holds the national contract for providing car cleaning services for Qantas Valet and handles product launches for all of Australia’s major car manufacturers, which included in 2010 looking after the requirements of Ford, Holden, Hyundai
and Suzuki at the Sydney International Motorshow.
High tech IT
Nanotek’s communication platform is heavily IT based with a futuristic new website as the centre piece.
“We have really gone all out with the website,” explains Ecowash Mobile IT manager, Elia Napiza, “not just with the look and navigation, but with the way we have linked it through all our social media — our YouTube channel, Flickr Gallery, Facebook page, and Twitter. They all talk to each other, creating one integrated global communication platform from which we can develop a solid audience network and generate strong brand awareness and word of mouth. We even help our franchisees set up their own Facebook page for their business!”
With a strong presence in both Europe and the Middle East, Ecowash Mobile is now targeting key developing markets for the introduction of the service — starting with Russia.
“Russia is a huge market for us; it took a long time to identify the right partner and get through all the red tape but we aim to launch in Moscow and St Petersburg before the end of the year,” says Cornish.