Automotive franchise, Ecowash Mobile, has officially launched its new brand image with the completion of its Nanotek website.

CEO Jim Cornish said “We had a soft launch with the brand internally but the completion of the website signifies our official launch into the marketplace. We developed a futuristic and heavily IT based website to act as the centre piece in an integrated global communication platform. We have an exciting and intriguing product so it was important to establish a website that allowed consumers to understand the nano-technology properly and interact with the brand.”

Using a spray-on liquid polymer is the unique selling point for the car detailing franchise network. This nanotechnology encapsulates and lifts dirt from the surface of paint, acts as a lubricant to prevent scratching, and gives a protective coating that lasts for up to six weeks.

Cornish said the process of transforming the Ecowash brand took place after intensive research. “We spent about 12 months researching consumersÕ perceptions of the brand and talking with our franchisees about a possible transformation and determined ÔNanotekÕ would best indicate the advanced technology at the core of the service.

“This transition has been a major step for the company and we are confident Nanotek is the right way forward. Both franchisees and customers alike love the new look and we will progressively rollout the changeover worldwide.”

Nanotek has 50 mobile units in Australia and over 100 around the world in Europe, the Middle East and the USA.

Click here to see the futuristic website www.nanotek.co