Mitre 10, the chain of independently owned hardware stores, has been named as one of the sponsors of the home renovation tv reality show, The Block All Stars.

The latest series of the popular Channel Nine show will air from Monday 4 February.

According to B&T, the director of content and brand integration, Lizzie Young, said “All partners are implementing exciting and engaging campaigns that leverage consumer promotions, bespoke TVCs, cross-platform executions including The Block app, and complementing these executions with a range of point-of-sale tactics to engage the audience beyond the single screen.”