In celebration of Australia Day, 13 McDonald’s stores have changed their signage to “Macca’s.”

The decision to add the signage to the company’s Australia Day campaign was prompted following the results of a branding survey.

It uncovered that 55 percent of Australians use the shortened term when referring to the fast food chain. 

The Engadine, NSW and Kangaroo Point, QLD stores were the first to receive the new signage on 8 January, with stores in Victoria, South Australia and Western Australia receiving it on 9 and 10 January.

According to news.com.au, Mark Lollback, chief marketing officer, McDonald’s is supportive of the temporary signage.

He believes the move reflects the way Australians have adopted the American fast food chain yet also made it their own.

“We’ve been a part of Australia for over 40 years now and we’re incredibly proud to embrace our ‘Australian-only’ nickname,” he said.

“What better way to show Aussies how proud we are to be a part of the Australian community than change our store signs to the name the community has given us.”

The McDonalds store situated at Sydney’s iconic Bondi Beach is one of the many NSW stores to receive the ‘Macca’s’ signage, and store franchisee Glen Simmons is quite excited by the concept.

“We’re extremely proud to be a part of the celebration of our Aussie nickname,” he said.

The signage will be removed from all 13 stores on 4 February.