It’s official, the burger business is coming up roses. Iconic fast food franchise McDonald’s has unveiled a new line of merchandise items in the US, including a range of McDonald’s burger scented candles.

According to the McDonald’s website, the merchandise is now on sale for a limited time to celebrate the brand’s Quarter Pounder burger – which will soon turn 50 – and coincides with the opening of a fan club dedicated to the menu item.

The Quarter Pounder Fan Club range, available at the dedicated goldenarchesunlimited.com website covers all bases. From apparel to accessories to stationary, the iconic chain is making a bold foray across markets.

By far the most popular item up for grabs has been McDonald’s burger scented candles. The set of six custom candles come packaged in glass containers and are inspired by the flavours and ingredients included in a Quarter Pounder.

McDonald’s is suggesting customers burn all six flavours; bun, ketchup, pickle, cheese, onion, and 100 per cent fresh beef simultaneously for “maximum deliciousness”, however it may be a while before fans get the chance.

McDonald’s burger scented candles have already sold-out online, with the brand yet to reveal if the item will make a comeback. Instead, the brand is encouraging Quarter Pounder fiends to take on one of the other head-turning additions available online.

Take the 14k gold filled, four photo ‘Quarter Pounder with Love’ locket for example. Featuring a heart-shaped design and four beautiful images of the famous burger, the locket delicately rests at the end of 18-inch rope chain with lobster-claw clasp.

Or perhaps a set of McDonald’s hair ties might take your fancy? How about a sesame seed lined zip hoodie?

All the hype and product launches are building towards a grand unveiling, however. McDonald’s said it was planning to unveil a “sizable bronze monument” of the Quarter Pounder on Wednesday, in a US city yet to be revealed.

Additional reporting: Michael Arnold, Inside Retail Asia