The Franklins supermarket chain, which includes some franchises in its store network, has announced the cumulative value of its rewards from its member loyalty program has reached more than $8 million.

In the last three years since the launch of the loyalty program more than the 660,000 members have signed up. There is no minimum spend before points can be earned, and the simplicity of the program appeals to customers, said Franklins managing director Aubrey Zelinsky.

ñThe loyalty program also makes good business sense as evidenced by the basket sizes for loyalty shoppers and the high proportion that loyalty sales represent of our overall weekly sales.

ñGoing forward we have a range of initiatives in place, including closer collaboration with our major suppliers, to increase the effectiveness of the program as a business tool.î