This year has been one of solid growth for vegetarian food franchise Lord of the Fries, which has just opened a new grab-and-go store in Melbourne city.

Located at the corner hub of Swanston Street and Flinders Lane, the store will be one of the few Lord of the Fries locations open for breakfast and will also trade late and offer its customers free Wi-Fi.

Lord of the Fries co-founder Sam Koronczyk said, “The corner of Swanston Street and Flinders Lane is one of the most busy and iconic corners in Melbourne. We’re really excited to have found such a great location.”

There are six Lord of the Fries sites in Melbourne and this latest opening completes a hat-trick in Melbourne city, with outlets also at Flinders Street Station and Elizabeth street.

A diner-style restaurant was also opened in March this year in Fitzroy’s Brunswick Street, with further expansion plans into Sydney also on the horizon.