On 23 February Lenard’s hosted its first annual Bloggers BBQ, an event for Brisbane-based home and lifestyle bloggers and their families.

Guests were treated to cooking demonstrations delivered by Lenard’s staff, as well as a BBQ comprising a number of the chicken retailer’s latest products including its char-grill breast steaks, kebabs, fajitas and lenny pops.

A group of people dedicated to organising activities for children were also on hand, and the company’s mascot, Lenny the Rockin’ Rooster greeted them on arrival. 

Anne, blogger of Domesblissity was impressed with how helpful Lenard’s staff were on the day.

“The staff from Lenard’s were on hand at all times, happy to share product info, pass a cool drink, made sure the kids were occupied with a jumping castle and a group who organised games for the kids. They were truly passionate about their products and excited with the new range on offer,” she said.

Guests were also given packs of the company’s ready-made country style chicken gravy and simmer sauces to try at home.

Jos, blogger, Sew, Cook, Laugh & Live said the ready-made packs were a hit with her family. 

“We tried some of the chicken gravy when we got home. We had it with our hot chips and chicken schnitzels for dinner and it was so good! 30 seconds in the microwave. I am going to try the Butter Chicken Sauce later this week,” she explained.

Aaron Lewis, brand manager, Lenard’s said the event provided the company with a great opportunity to showcase their new products and receive feedback from their target market, as well as people who are passionate about food.

“We wanted to create a family-friendly environment to showcase our new products allowing our guests to be involved in the cooking process and offer us their feedback.

“Lenard’s aims to position itself in a partnership with Australian families and I believe the BBQ allowed us to demonstrate the ease and convenience of our products and, most of all, the delicious flavours,” he said.