Kwik Kopy’s new marketing campaign is its largest yet and is all about empowering business owners.

The ‘We Make Possible’ national campaign showcases the brand’s purpose of ‘Empowering entrepreneurs to make their mark on the world’.

“If you can dream it, we can do it”, is at the core of the message to small and medium sized enterprises.

The print firm’s promotion strategy includes On Demand, digital and regional TV ads, along with out of home (OOH) advertising

The ad series is going national however there’s a deliberate move to appeal to local communities. The campaign features localised versions which have been created to for the neighbourhoods where Kwik Kopy service centres operate.

Kwik Kopy’s new campaign resets message following brand revamp

The print firm’s new marketing follows a massive brand transformation which redefines the vision, CEO Sonia Shwabsky said.

“Kwik Kopy has undergone a significant strategic overhaul to define and articulate our purpose,” said Sonia. She said the brand has identified its role as a supporter of SMEs and entrepreneurs seeking local marketing solutions. 

She said “We are taking Kwik Kopy from being a great company to a truly exceptional one.”

When Sonia joined the firm in early 2022 she told Inside Franchise Business “This is a brilliant opportunity to work with a company in developing a vision and values that align with my own. Kwik Kopy is committed to growth and I am excited to play a part in what is shaping up to be a new era for the company.”

Business has been tried and tested

The printing firm has nearly 100 franchises around the country which offer design, print, signage and marketing services.

Kwik Kopy Australia is 100 per cent Australian-owned and has been operated by the Penfold family since 1982.  It has developed a tried and tested system delivering services in a 9-5, Monday to Friday model.