Fast food franchise, KFC, has announced its integrated sponsorship with MySpace to launch the new MySpace Music platform in Australia.

For KFC’s first ever online sponsorship venture, social networking site, MySpace, will create a community called MySpace Music Real Bitz.

The integration is presented by KFC Krushers, a new range of chilled beverages.

The online community forms part of the MySpace Music Platform, which offers the world’s largest catalogue of on-demand streaming music tracks and albums to MySpace users for free.

Pedro De Martini, marketing director at Yum! Restaurants, said This is the first major online venture for KFC and we are delighted to be part of an initiative that will provide consumers with access to music and facilitate the sharing of music.

KFc always looks for new ways to connect with our customers, so we’re incredibly excited to add real value and provide consumers with a new way of viewing exclusive content and getting the real ‘bitz’ of info from their favourite artists through the MySpace Music Real Bitz community.