IGA is the leading independent retail grocery brand in Australia with 1300 stores around the country.

Supported by a strong and successful wholesaler in Metcash Trading Limited, IGA retailers have access to world class logistics, exceptionally powerful marketing and sales driving programs, and a support network made up of retail, IT, and merchandise specialists. The culture and relationship that exists between Metcash and IGA retailers is based on a collaborative approach to strategy.

The IGA brand gives retailers the confidence of tapping into a strong buying network allowing them to take advantage of the specific market demographics of their customers, and the confidence to compete. IGA retailers are encouraged to use the benefits of the global marketing and branding of the group, but tailor their marketing approach locally and specifically to their store needs.

Ten years of solid growth and expansion have given these retailers like for like sales growth in line with or better than the market, and in this decade IGA has nearly doubled market share. The brand is investigating new sites, refining strategies and planning to take advantage of a host of opportunities for continual success.