Just Better Care has relaunched its brand to make the most of reforms to the disability and aged care sectors and to reflect the growing trend for online communication.

CEO Trish Noakes said “Our business is built on people first and foremost. We wanted a fresh approach that had digital channels at the core of our marketing that make it easier for people to understand what their choices are.

“We know online is where people start their search for services and want a presence that harnesses the impact of online word of mouth recommendations.”

The new branding has been launched with a Celebrity Chef Recipes for Life program, with a focus on better nutrition for older Australians, people with disability and their carers.

Chefs such as Christine Manfield, Ian Curley, Luke Mangan and Lyndey Milan are participating in the Recipes for Life program which was featured on Today Tonight.

Just Better Care is also calling on the public to add their recipes for the chance to win a share of grocery vouchers worth $3000 and a $900 cookware set.

Watch the launch video with Christine Manfield below:

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