We’ve had Macca’s burger-scented candles and Domino’s diamond dazzler, now franchising’s taste for the quirky turns to board games with Jim’s Group Monopoly.
Yes, it’s time to swap the top hat for a bucket hat, hop on your mower and build up your small business empire from scratch.
The board game – just right for lockdown – features just some of the Jim’s Group 50+ divisions. There’s the original service that started it all Jim’s Mowing, as well as Jim’s Test & Tag, Jim’s Cleaning, Jim’s Dogwash and Jim’s Pool Care among others.
Customer Service and Business Success cards replace the Community Chest and Chance cards. It’s reassuring to know when you pass Go you’ll still get a $200 salary.
There are just 1500 opportunities to, as the website says ‘Play your way around the board and amass properties so you can become bigger than Jim himself.’
Tempted? The mega franchisor is selling its limited edition branded board game online for $70 but with a discount for pre-purchasing.
Brand extension is fairly common in business. The key is getting the right product or service that aligns with the brand’s DNA.
What do you think of the Jim’s Group play for a business empire?