Iconic Australian figure Ita Buttrose joins Home & Away’s Ada Nicodemou as ‘Health Sister’ for the Priceline franchise chain of pharmacies.

Buttrose will feature in a number of Priceline campaigns this year, including the new Better Health initiative.

“It’s great to be on board with a brand that really understands Australian women,” said Buttrose. “I’ve been a Priceline Sister Club member for a couple of years so it’s fabulous to now have the opportunity to represent all Priceline sisters.”

Amanda Connors, marketing director at Priceline, said “We are thrilled to have Ita join us as an official Priceline ‘Health Sister’. We know health is really important to Australian women and our Better Health campaign is all about empowering them to take a proactive approach when it comes to their health. 

“Ita is the perfect fit for this campaign and we’re looking forward to working with her on a number of exciting new initiatives over the coming months.”