It’s a new brand direction, says sandwich franchise chain Subway of its ad campaign that launches this week.

What customers love about Subway is the focus of the campaign that will include advertising on tv, outdoor and online.

Senior marketing manager Jodie Milini describes the campaign as a “natural evolution”, showcasing the brand’s customised approach to sandwiches.

“We want to celebrate the individual and what makes them different and how Subway can fit into an active, healthier lifestyle,” Milini said.

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