Wasabi-mayonnaise is adding spice to the newest burger at Hungry Jack’s, The Barramundi.

The chain’s latest menu offering is available for a limited time and is being promoted with a six-week campaign created by advertising agency Clemenger BBDO Sydney.

Jim Wilson, Hungry Jack’s national marketing director, told B&T, “Australian consumers have adventurous tastes which Hungry Jack’s is building into its menu. That’s why we’ve developed this product.”

Image: B&T